Everyday Clothing for Busy Families

The GOODMATES kids collection brings together the full range of children’s essentials in one place. From breathable kids tees and versatile long sleeve tees to cosy hoodies, warm fleece, and durable track pants, every garment is designed with comfort, practicality, and simplicity at its core. These are clothes built for everyday wear - school mornings, afternoons at the park, weekends with family - and made to withstand the energy and movement that define childhood.
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Fabrics That Put Comfort First

At the heart of the kids collection is cotton. Tees and long sleeves are made from 100% cotton, chosen for its softness and breathability. Hoodies and trackpants are crafted from cotton-rich fleece, giving warmth without bulk. The brushed interiors feel cosy against the skin, while the cotton fibres regulate temperature naturally, preventing overheating during active play. These fabrics also hold up to repeated washing, maintaining their shape, softness, and colour.

Fits Designed for Movement

All kids garments are cut in a regular fit that balances room for activity with a neat, structured look. Tees and long sleeves allow kids to run and play freely, while hoodies and fleece provide practical layering options. Track pants feature elastic waists and ribbed cuffs to ensure a secure but comfortable fit. The consistency of sizing across the collection makes it easier for parents to shop with confidence.

Styling That Simplifies Dressing

GOODMATES kids essentials are designed to be simple, making outfits easy to put together. Neutral colours mean tops and bottoms can be mixed and matched effortlessly: wear tees with track pants for active days, layer long sleeves under kids hoodies in winter, or pair fleece with denim for casual weekends. This flexibility supports capsule wardrobes and takes the stress out of daily dressing.

Durability That Matches Childhood

Children are tough on their clothes, so we’ve made sure the kids collection is tougher. Every garment is pre-shrunk to maintain fit, reinforced at stress points, and crafted from fabrics that resist pilling. Whether it’s a tee worn every day, a hoodie thrown in the wash week after week, or track pants that face the playground daily, these pieces are built to last through active use and frequent washes.

Easy Care for Busy Families

All kids essentials are machine washable, quick drying, and low maintenance. They’re designed to support busy households - garments that are ready to wear again as soon as they’re washed. Over time, they soften further, becoming even more comfortable for kids and easier for parents to manage.

The GOODMATES Standard

At GOODMATES, we believe everyday clothing should make life easier. The All Kids collection reflects that belief: reliable, durable, and comfortable basics that simplify routines while keeping kids ready for every moment of their day.